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Which one of the following is not a demographic base for segmentation? A. EducationB. OccupationC. ReligionD. Personality

Sagot :

Answer: Personality

Explanation:

Demographic segmentation is when a particular market is being grouped into segments based on a trait that's common to them such as income, age, gender, education, family status, cultural background, ethnicity, and occupation.

It should be noted that from the options given, option D which is personality is not part of the demographic base for segmentation.

When it comes to segmentation by demographic factors, it is not possible to use D. Personality

Demographic factors:

  • Are used to reference people of a particular group in the population.
  • Include things like gender, age, race, and marital status.

A person's personality is unique and so cannot be used to reference a group of people so it is not considered to be a demographic factor like income status or educational level.

In conclusion, option D is correct.

Find out more about demographic segmentation at https://brainly.com/question/6049145.