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The features of a product that make it dífferent from other products on the market are collectively referred to as the
product's
O point of difference
O protocol
O market distinction
O product mix


Sagot :

Answer:

point of difference

Explanation:

Points of difference is the term that also describes the salient features that make a product stand out from its competitors. There are unique traits that make a product different from the rest. Points of difference are also referred to as differentiators or key differentiators.

Marketers use the point of difference to advertise or promote a product. They highlight the stand-out attributes to convince customers to buy.