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Answered

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Advertisements that attempt to target a large, diverse group of potential consumers rely on which of the following techniques? Market segmentation Mass marketing Mass advertising Differentiated marketing

Sagot :

Samawati

Answer:

Mass marketing

Explanation:

Mass marketing is the title given to a marketing campaign that targets a wide range of audiences. In mass marketing, the business ignores market segmentation and employ a single strategy to sell to all customers. The objective of mass marketing is to reach as many potential buyers as possible.

Mass marketing is a contrast to targeted marketing, which aims to reach a specific group of customers.

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