Explanation:
Technological development has enabled social, economic and cultural interactions between countries, generating the phenomenon known as globalization. Therefore, companies saw new opportunities for profitability in different countries, but also new challenges, such as the cultural adaptation of their processes, policies and employees.
It is necessary for organizations to adapt to the multicultural environment in which they operate, aligning their values and organizational ethics to the place in which they operate, since each country has its own set of behaviors, customs and characteristics in the work environment, which therefore they must be included in a company's internal and external processes in a globalized environment so that there is acceptance by the local public of the products and services offered by a company, in addition to protecting and respecting the dignity, culture and values of a people.
