Complete Question:
Context, content and culture are:
O Important ethical concepts
O Important marketing concepts
O Corporate ethics policy
O Three dimensions of evaluating corporate gifts.
Answer:
Context, content and culture are:
O Three dimensions of evaluating corporate gifts.
Explanation:
Corporate gifts may turn out to be regarded as bribery if they are meant to induce the other party to alter their behaviors. This is why in evaluating corporate gifts, the criteria have always included the context (the circumstances in which the gifts are given), the content (how much is given), and the culture (the accepted general practice in a particular industry, locality, or region). Generally, corporate gifts are given either as means of showing appreciation, creating positive first impression, or returning some favors.
Context, content and culture are the three dimensions of evaluating corporate gifts. That is, criteria that define the ethical nature of corporate gifts.
The context is determined by the circumstance in which a corporate gift is given. The content refers to what is given as a corporate gift.
Culture refers to the acceptability and compliance of the practice of providing corporate gifts in a particular company and location.
This practice of providing corporate gifts can be seen as unethical if such gifts are given for the purpose of bribery, gaining privileged information or anything that leads a party to engage in unethical behavior.
Therefore, the three dimensions of corporate gift valuation will help to maintain ethics as a regulatory and guiding concept in the practice of providing gifts.
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