1. In preparing his speech for a youth association, Eric considers the demographics and other important information about the people who will be listening to him speak. Like all successful speakers, Eric is engaging in the process of
C. Analyzing the audience
2. To gather formal information about audience members' attitudes, beliefs, and values, you can
D. ask open-ended and closed ended question on a survey
3. Debbie planned a speech calling for higher student fees. She thought about how her audience might react to this message. She prepared a survey and asked a group of her classmates to take it. What kind of audience analysis did Debbie use?
C. Formal
4. Why is audience analysis important?
A. It helps you understand the audience as much as possible before giving your speech
5. The audience's educational level is a factor related to
B. demographics
6. A speaker that collects information about the audience, evaluates what has been collected, and adapts his or her speech using that information is considered a(n) _____ speaker
B. Audience-centered
7. Maslow refers to the stage where one reaches his or her full developmental potential as
C. self-actualization
8. Which of the following is a method of collecting informal data about your audience?
D. observing the audience
9. Sara is preparing a speech to endorse a political candidate. She uses the information she gathered about her audience to determine their vales, beliefs, and attitudes so she can better prepare her speech. Sara is conducting which type of analysis?
A. Psychographic analysis
10. As you learn more about the audience, you are able to identify the beliefs, values, and attitudes of the audience. This is known as
B. Psychographics
I hope this helps!
