Provide an argument for how Coke's disastrous marketing campaign for New Coke might actually have been a good thing for the company's core product.

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08-02-2021
Business

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Provide an argument for how Coke's disastrous marketing campaign for New Coke might actually have been a good thing for the company's core product.

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jonesg200509 jonesg200509 · Answer 1 · 2021-02-08T14:29:02-05:00

jonesg200509 jonesg200509

08-02-2021

New Coke failed due to negative opinions on the product when it was reformulated, without this tremendous fail, Coke would probably have kept the New Coke without thinking of going back to the Classic Coke, this rebranding which resulted in significant success wouldn’t have happened if the consumers didn’t hate New Coke so much.

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Provide an argument for how Coke's disastrous marketing campaign for New Coke might actually have been a good thing for the company's core product.

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