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Select a product, either a good or service, that you consider to be in the decline phase of the Product Life Cycle. Discuss some of the options the company has for dealing with this product. What do you think is the best option, and why do you think so?


Sagot :

andrecohen692

Answer:The product example in the declining phase is the Sony VCRs

Explanation:Decline phase is reached when sales and profits of a product fall.it is therefore characterised by rate of change to consumers tastes and rate by which new prosucts reach the market.

Company can deal with the product at a declining phase in the following ways:

1.The company can aid by reducing the promotional expenditure

2.The company can opt to reducing the number of distribution outlet that deal with sales of the products

3.The company can concentrate on the price cuts so that they can obtain customers who van purchase their products

4.The company can look upon the alternative use of the product.

Best option is maintaining the product , in a way rejuvenating it so that we ad features to it so that we can find its alternative use.

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