Explanation:
The internet and social media have been impacting the current world in significant ways, which have transformed the way individuals relate to each other in a social and professional context. In a business scenario, it is possible to observe the substitution of physical stores for virtual stores, where on the internet the consumer has access to thousands of products at competitive prices and can buy at any time he wants and receive the chosen product at home.
Therefore, in the next five years, the trend of online shopping may intensify and have a significant growth and make this environment more competitive, with advantages of consumer choice and bargaining, and cost reduction of the supplier's value chain.
