Vet Meds is the pharmaceutical branch of a large medical research center for animals.Vet Meds often conducts surveys at veterinary hospitals and private vet clinics to identify potential areas for improvisation and growth.The company noted that many domestic pet owners reported finding it extremely difficult to give their dogs oral medication owing to the bitter taste of the medicines,which remained even when the medicines were mixed with food.In response to this finding,Vet Meds released oral medicines for dogs which came in various meat flavors.Which of the following segmentation approaches is used by Vet Meds to satisfy consumer needs?
A) Benefit segmentation
B) Psychographic segmentation
C) A priori segmentation
D) Social segmentation

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04-03-2021
Business

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Vet Meds is the pharmaceutical branch of a large medical research center for animals.Vet Meds often conducts surveys at veterinary hospitals and private vet clinics to identify potential areas for improvisation and growth.The company noted that many domestic pet owners reported finding it extremely difficult to give their dogs oral medication owing to the bitter taste of the medicines,which remained even when the medicines were mixed with food.In response to this finding,Vet Meds released oral medicines for dogs which came in various meat flavors.Which of the following segmentation approaches is used by Vet Meds to satisfy consumer needs?
A) Benefit segmentation
B) Psychographic segmentation
C) A priori segmentation
D) Social segmentation

Sagot :

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topeadeniran2 topeadeniran2 · Answer 1 · 2021-03-04T13:35:58-05:00

topeadeniran2 topeadeniran2

04-03-2021

Answer: Benefit segmentation

Explanation:

The segmentation approaches that is used by Vet Meds to satisfy consumer needs is referred to as the benefit segmentation.

Benefit segmentation is when the market is being divided based on the benefit, value or the advantage that consumers believe that they will get when they buy a particular product. This is the method used by Vet Meds.

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