Answered

Westonci.ca is the ultimate Q&A platform, offering detailed and reliable answers from a knowledgeable community. Join our platform to get reliable answers to your questions from a knowledgeable community of experts. Experience the ease of finding precise answers to your questions from a knowledgeable community of experts.

Which of the following statements about market segmentation is true the logic of market segmentation is that seldom meet the needs?

a. According to the model of market segmentation analysis,the process usually begins with deciding the segmentation strategy to be used.
b. In the process of market segmentation,deciding the segmentation strategy precedes determining the consumer's needs and wants.
c. The logic of market segmentation is that a single product item can seldom meet the needs and wants of all consumers.
d. According to the model of market segmentation analysis,the process begins with designing the marketing mix strategy.

Sagot :

Answer:

b. In the process of market segmentation,deciding the segmentation strategy precedes determining the consumer's needs and wants.

Explanation:

In the above stated statement, it is the truth about market segmentation due to the fact that, customers needs and wants differs. In other to ensure that those are met through segmentation of goods and services, there is need for the segmentation strategy to be adopted by the market. Without this segmentation strategy, their be conflicts between the needs and wants of the customers which would lead to not meeting their expectation.

We hope our answers were helpful. Return anytime for more information and answers to any other questions you may have. Thank you for visiting. Our goal is to provide the most accurate answers for all your informational needs. Come back soon. Thank you for visiting Westonci.ca. Stay informed by coming back for more detailed answers.