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Sagot :
Answer:
b. In the process of market segmentation,deciding the segmentation strategy precedes determining the consumer's needs and wants.
Explanation:
In the above stated statement, it is the truth about market segmentation due to the fact that, customers needs and wants differs. In other to ensure that those are met through segmentation of goods and services, there is need for the segmentation strategy to be adopted by the market. Without this segmentation strategy, their be conflicts between the needs and wants of the customers which would lead to not meeting their expectation.
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