Answered

Discover answers to your questions with Westonci.ca, the leading Q&A platform that connects you with knowledgeable experts. Explore our Q&A platform to find in-depth answers from a wide range of experts in different fields. Explore comprehensive solutions to your questions from knowledgeable professionals across various fields on our platform.

Which of the following statements about market segmentation is true the logic of market segmentation is that seldom meet the needs?

a. According to the model of market segmentation analysis,the process usually begins with deciding the segmentation strategy to be used.
b. In the process of market segmentation,deciding the segmentation strategy precedes determining the consumer's needs and wants.
c. The logic of market segmentation is that a single product item can seldom meet the needs and wants of all consumers.
d. According to the model of market segmentation analysis,the process begins with designing the marketing mix strategy.

Sagot :

Answer:

b. In the process of market segmentation,deciding the segmentation strategy precedes determining the consumer's needs and wants.

Explanation:

In the above stated statement, it is the truth about market segmentation due to the fact that, customers needs and wants differs. In other to ensure that those are met through segmentation of goods and services, there is need for the segmentation strategy to be adopted by the market. Without this segmentation strategy, their be conflicts between the needs and wants of the customers which would lead to not meeting their expectation.

Thanks for stopping by. We strive to provide the best answers for all your questions. See you again soon. We appreciate your time. Please come back anytime for the latest information and answers to your questions. We're glad you chose Westonci.ca. Revisit us for updated answers from our knowledgeable team.