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Which of the following statements is true of the external environment with regard to developing a marketing mix?

a. It continually molds and reshapes the target market.
b. It is manually controlled to generate a marketing mix.
c. It does not give an accurate estimation of the target market.
d. It is a standard variable that does not change.
e. Moving to another question will save this response

Sagot :

Nyctalus

Answer:

a. It continually molds and reshapes the target market.

Explanation:

The external environment includes demographic,  Social, economic political legal, , technical characteristics of a market.The components of the external world are usually outside the influence of marketers. Rather, they must comprehend how the global world is evolving and how the transition affects the core demographic. Marketing mix can help with the continuous  change in external environment.

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