Explanation:
Persuasive message:
A persuasive message in business has as its main objective to convince the public to act or do something, such as carrying out tasks, engaging in a project or closing sales. So two effective strategies could be:
- speak or write about the advantages that the public will have in carrying out what is being asked for or sold.
- have good oratory and convincing skills when using mental triggers and persuasive techniques
Deliver bad news in business:
In order to deliver negative messages to an organization, the communication process must be carried out with great caution, since negative news are generally received with dissatisfaction by the public and if they are not passed on effectively they can cause conflicts and other problems in the organizational environment. Some strategies for delivering negative messages would therefore be:
- Using an indirect approach to cushion bad news, this approach aims to not speak the news right at the beginning of the message, but to list the facts that have led to a negative situation, so there is a greater sense of understanding by the audience and cushioning the central news.
- Be as transparent as possible, recognizing the difficulties that the company will face at the moment but using positive elements in the message that reiterate the union and the overcoming of the whole company.
