Answered

Welcome to Westonci.ca, where finding answers to your questions is made simple by our community of experts. Discover detailed answers to your questions from a wide network of experts on our comprehensive Q&A platform. Discover in-depth answers to your questions from a wide network of professionals on our user-friendly Q&A platform.

Suggest a celebrity endorsement with a beverage brand, and tell why that pairing would lead to success. What are the brand attributes and the reputation of the endorser that would resonate with specific consumer segments?

Sagot :

jaquelinefvr

Explanation:

Thinking of a popular soft drink brand like Pepsi, it is possible that the brand has always used celebrity endorsement to add value and identify consumers with the brand. If you could suggest a celebrity name to star in marketing campaigns with Pepsi, Lady Gaga would say, for being a popular pop star with a striking figure and great charisma, which would attract consumers of different ages to the brand.

It is essential that the chosen celebrity has the profile and values compatible with the brand, so that the advertising is aligned and brings the expected results.

This theory asserts that the success of a brand-celebrity partnership is highly dependent on the brand's and celebrity's compatibility in terms of identity, personality, market placement relative to competitors, and lifestyle.

These are some of the compatibility characteristics that must exist when a company signs on a celebrity in order for the brand to get the most out of the cooperation.

LeBron James, Penelope Cruz, Courtney Cox, Michelle Kwan, Wayne Rooney, and others have all been linked to the Coca-Cola brand. Fill out our athlete endorsement form online to book a celebrity endorsement contract.

About celebrity endorsement:

  • Companies must keep in mind that celebrity endorsements cannot take the place of extensive brand-building strategies.

  • As branding matures as a discipline, businesses must be extra cautious to use all available channels of communication rather than relying solely on celebrity endorsements.

  • When all of the previous elements in the branding process are followed and applied, celebrity endorsements.

For more information about celebrity endorsement refer to the link:

https://brainly.com/question/16244256

We hope this information was helpful. Feel free to return anytime for more answers to your questions and concerns. We hope you found this helpful. Feel free to come back anytime for more accurate answers and updated information. Westonci.ca is your go-to source for reliable answers. Return soon for more expert insights.