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What are the seven steps in the offering development process?What are the key activities in each step?

Sagot :

1. Idea Generation: the basic idea is created and described
2. Idea Screening: the costs, profits and potential sales of the offering are calculated at different price levels
3. Feature Specification: detailed specifications for the product are developed
4. Development: the actual offering is created
5. Testing: the offering is tested
6. Launch (commercialization): offering is made available to consumers
7. Evaluation: offering is evaluated
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