After the U.S. film Django Unchained was recut and released in China, it performed poorly, partly because Chinese filmgoers had already seen the unedited film on DVD. What disadvantage of competing globally does this situation reflect?

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01-04-2021
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After the U.S. film Django Unchained was recut and released in China, it performed poorly, partly because Chinese filmgoers had already seen the unedited film on DVD. What disadvantage of competing globally does this situation reflect?

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lucy1745 lucy1745 · Answer 1 · 2021-04-01T23:15:25-04:00

The Sony Pictures Entertainment film was pulled from theaters April 11 -- the day it premiered -- with officials in China offering no reason for the move. However, after the Quentin Tarantino picture underwent an edit, which excised a handful of graphic sequences, China’s State Administration for Radio, Film and Television (SARFT) allowed it back into theaters about a month later.

But since it was re-released May 12, “Django Unchained” has attracted few moviegoers, grossing just $2.75 million, according to Sony. The poor performance in China -- the world’s second-largest film-going market behind North America -- is in stark contrast to the movie’s global success: “Django” grossed $424 million worldwide, including $163 million domestically.

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