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What should a company consider when choosing a celebrity to endorse its products? Explain.

Sagot :

Answer:

Explanation:

Celebrity endorsement on a product is vital in increasing brand recognition and having more customers and improvement in sales. Some of the things that should be considered when choosing a celebrity for endorsement of a product include:

1. Identification of their interest: It's vital for the celebrity to have thesame interest with the product to be endorsed. The brand should share the celebrities passion.

2. Their audience engagement should also be considered. It is vital to have celebrities that have a strong followership and large fanbase. This will help in driving ones sales.

3. Celebrities that are controversial and have negative history should be avoided. This can have a negative impact on ones product. For example, using a celebrity that is known to be a drug addict or have a vile lifestyle.

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