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as an austrian-thai company, red bull has done a remarkable job of positioning itself internationally by coming across as a local company in every country where red bull is sold. Would you be more or less likely to buy redbull knowing the brand is austrian but with a strong tahi influence? Does it generally mattter to consumers where a product orignates from?

Sagot :

No

It does not actually matter, because what we buy is the quality of the product not where the product is from.