Welcome to Westonci.ca, the place where your questions find answers from a community of knowledgeable experts. Our platform provides a seamless experience for finding precise answers from a network of experienced professionals. Get quick and reliable solutions to your questions from a community of experienced experts on our platform.

What role do ethics play in using technology in market research?

Sagot :

Answer:

The importance of ethics in marketing research doesn’t just apply to the way participants are treated but market research methods as well. Companies today have more access to customer data than ever before and this amount of access can easily lead to deceptive practices.

Explanation: