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A ________ strategy focuses on increasing differentiation by creating and raising industry factors that are improved relative to the existing marketplace. At the same time, it focuses on decreasing cost by eliminating and reducing prevailing industry factors that are no longer necessary or can be provided below current standards.

Sagot :

Answer: blue ocean strategy

Explanation:

Blue ocean strategy is when there's a pursuit of low cost as well as differentiation so that a new market space can be opened up and a new demand can be created.

The blue ocean strategy depicts the creation and the capture of the market space that are uncontested. It also focuses on decreasing cost through the elimination and the reduction in the prevailing industry factors.

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