Answered

Find the best solutions to your questions at Westonci.ca, the premier Q&A platform with a community of knowledgeable experts. Connect with a community of professionals ready to provide precise solutions to your questions quickly and accurately. Join our Q&A platform to connect with experts dedicated to providing accurate answers to your questions in various fields.

You grow lots of different herbs and spices on your certified organic farm, and you can think of many different people and businesses who might be interested in purchasing them. Some of your prospect ideas are obvious, whereas others are a bit of a stretch. What's the best way to segment these prospects so that you can focus on those with the greatest potential first

Sagot :

azikennamdi

Question:

You grow lots of different herbs and spices on your certified organic farm, and you can think of many different people and businesses who might be interested in purchasing them. Some of your prospect ideas are obvious, whereas others are a bit of a stretch. What's the best way to segment these prospects so that you can focus on those with the greatest potential first

Options:

A. sort by personal characteristics, such as age and income level.

B. sort by customer types, such as commercial and reseller.

C. sort by customer types, such as restaurants, grocery stores, and food product manufacturers.

D. sort by end-use application, such as food preparation versus food product production

Answer:

The best choice is C) sort by customer types, such as restaurants, grocery stores, and food product manufacturers.

Explanation:

The above choice is called:

Firmographic Segmentation: This refers to focusing ones marketing efforts on Business to Business relationships. This is more beneficial because

  1. businesses have set standards,
  2. they are easy to relate with
  3. they already have a hub of numerous customers waiting to buy from them
  4. there is an assurance of consistent demand for the herbs

Cheers

ayokenny2001

The best way to segment these prospects is : Sort by customer types such as restaurants, grocery stores, and food product manufacturers.

What is Firmographic Segmentation?

Firmographic Segmentation is a term, given to a situation where a company lay more emphasis on Business to Business marketing relationships.

The importance of firmographic segmentation are :

  1. It enables businesses have set standards.
  2. Businesses are easy to relate with.
  3. There is an assurance of consistent demand.

Hence, the best way to segment these prospects is to sort by customer types such as restaurants, grocery stores, and food product manufacturers.

Learn more about Firmographic Segmentation here : https://brainly.com/question/24882209

Thanks for stopping by. We strive to provide the best answers for all your questions. See you again soon. We hope you found this helpful. Feel free to come back anytime for more accurate answers and updated information. Thank you for visiting Westonci.ca, your go-to source for reliable answers. Come back soon for more expert insights.