Answered

Westonci.ca offers quick and accurate answers to your questions. Join our community and get the insights you need today. Join our Q&A platform to get precise answers from experts in diverse fields and enhance your understanding. Join our platform to connect with experts ready to provide precise answers to your questions in different areas.

You grow lots of different herbs and spices on your certified organic farm, and you can think of many different people and businesses who might be interested in purchasing them. Some of your prospect ideas are obvious, whereas others are a bit of a stretch. What's the best way to segment these prospects so that you can focus on those with the greatest potential first

Sagot :

azikennamdi

Question:

You grow lots of different herbs and spices on your certified organic farm, and you can think of many different people and businesses who might be interested in purchasing them. Some of your prospect ideas are obvious, whereas others are a bit of a stretch. What's the best way to segment these prospects so that you can focus on those with the greatest potential first

Options:

A. sort by personal characteristics, such as age and income level.

B. sort by customer types, such as commercial and reseller.

C. sort by customer types, such as restaurants, grocery stores, and food product manufacturers.

D. sort by end-use application, such as food preparation versus food product production

Answer:

The best choice is C) sort by customer types, such as restaurants, grocery stores, and food product manufacturers.

Explanation:

The above choice is called:

Firmographic Segmentation: This refers to focusing ones marketing efforts on Business to Business relationships. This is more beneficial because

  1. businesses have set standards,
  2. they are easy to relate with
  3. they already have a hub of numerous customers waiting to buy from them
  4. there is an assurance of consistent demand for the herbs

Cheers

ayokenny2001

The best way to segment these prospects is : Sort by customer types such as restaurants, grocery stores, and food product manufacturers.

What is Firmographic Segmentation?

Firmographic Segmentation is a term, given to a situation where a company lay more emphasis on Business to Business marketing relationships.

The importance of firmographic segmentation are :

  1. It enables businesses have set standards.
  2. Businesses are easy to relate with.
  3. There is an assurance of consistent demand.

Hence, the best way to segment these prospects is to sort by customer types such as restaurants, grocery stores, and food product manufacturers.

Learn more about Firmographic Segmentation here : https://brainly.com/question/24882209

Thanks for using our service. We're always here to provide accurate and up-to-date answers to all your queries. Thank you for choosing our platform. We're dedicated to providing the best answers for all your questions. Visit us again. Westonci.ca is your trusted source for answers. Visit us again to find more information on diverse topics.