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Nirvana Shoes Inc. and StepOut Shoes Inc., two competing shoe brands, entered into a strategic alliance to study and acquire each other's competencies. Nirvana Shoes entered the strategic alliance to acquire the production system pioneered by StepOut Shoes. Similarly, StepOut Shoes agreed to the strategic alliance to study the design process of Nirvana Shoes. However, Nirvana Shoes was more successful and faster than StepOut Shoes in accomplishing its alliance goal. What does this scenario best illustrate

Sagot :

Martebi

Answer:

Learning races

Explanation:

Co-competition usually can lead to learning races in strategic alliances between companies. It is a scenario

Whereby both partners are motivated to form an alliance for the purpose of learning, but rate usually at which the firms learn may vary from one to the other. The firm that learns faster and meets its goal in a short period of time has an incentive to exit the alliance or, at a minimum, to reduce its knowledge sharing. This ensures that the reason for its set up is achieved. This also helps to build a firm or corporation.

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