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Examples of price discrimination
Complete the following table by indicating whether or not each scenario is an example of price discrimination.
Hint: To determine whether a scenario is an example of price discrimination, think about whether the market can be segmented into two groups that pay different prices for the same good.
Price Discrimination
Scenario Yes No
A local boutique is having a sale on sweaters, but customers are not aware of the sale until they are already in the store. In other words, there is no advertising of the sale other than signs in the back of the store that cannot be seen from the outside. All sweaters are marked as 25% off.
Southeast Airlines offers domestic flights to a variety of U.S. cities. The company's last-minute flight discount service, Ping, can be downloaded for free from its website. Each day, Ping will alert users to that day's deals. These deals are available for a short period of time and are good for travel only between certain locations during specified travel periods. Therefore, business travelers tend not to take advantage of these offers.


Sagot :

Answer:

It is not an example of price discrimination

It is an example of price discrimination

Explanation:

Price discrimination is when the same product is sold at different prices to customers in different markets

types of price discrimination

1. first degree price discrimination : here sellers charge each consumer at their willingness to pay in order to eliminate consumer surplus.

2. second degree price discrimination : here firms offer different prices depending on the quantity purchased. e.g. giving discounts for bulk purchases.  

3, third degree price discrimination : firms charge different prices to different groups of customers. e.g. having a certain price for senior citizens, students  

Requirements to practice successful price discrimination  

1. The firm must have market power. If the firm does not have market power and attempts to price discriminate they would lose customers

2. The firm must have different elasticities of demand for their product in different markets

3. The firm must be able to segment the market for their products  

the first scenario is not an example of price discrimination because both customers that know about the sale and those that do not, end up paying the same price. Consumers are not segmented.

the second scenario is an example of price discrimination because different prices are offered to different groups of consumers based on location travelled and specified travel period. this most likely is an example of third degree price segmentation

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