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How can marketers capitalize or maximize celebrity appearances? Give one example of a business using a celebrity's appearance to attract customers to an event.

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Answer:

Marketers can take advantage of celebrity appearances to market their products, services, or brand simply by being more intentional about such appearances.

Explanation:

Celebrity branding or marketing or endorsement is a form of strategy in marketing where a company leverages off the strength of a celebrity's brand to create an appeal for its own.

When businesses want to launch a product for instance, instead of counting on the goodwill of celebrities to attend, they can intentionally create a situation that makes it conducive for them to appear.

This can be achieved by:

  1. Paying the celebrities to make an appearance
  2. giving them a special space properly branded with the product or service for giving autographs etc
  3. inviting at least one other celebrity with whom they have a great relationship

One example of a business that uses celebrities to attract customers to an event is World Wrestling Entertainment (WWE).

Occasionally, WWE invites Hollywood celebrities as a commentator at its main events.

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