Answer:
It is called "human rights" to the set of rights that every person possesses by their sole condition of belonging to the human species, that is, they are the rights that every human should have without distinction of characteristics of any kind. These rights, primarily, are the right to life and the right to liberty (understood in a broad sense): no one can be deprived of their life or liberty for arbitrary reasons (their deprivation only proceeds in the event of punishment for crimes). The illegitimate deprivation of these rights would imply that the person is subjected to a condition lower than that, which is in violation of various international treaties.
Therefore, a human rights campaign will necessarily tend to protect these rights, or to extend them, or to denounce the violation of these rights by a specific group or government.