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Sagot :
Answer:
2. Use positive music in their advertisements so that over time consumers will transfer the positive affect associated with the music to the restaurant.
Explanation:
Emotional intelligence can be defined as the cognitive ability of an individual or person to be able to recognize his or her emotions, have an understanding of the message being conveyed and knowing how these emotions affect the people around him or her.
An appropriate approach to achieve the set objective is to use positive music in their advertisements so that over time consumers will transfer the positive affect associated with the music to the restaurant.
Basically, this would enhance consumers' attitudes toward the local restaurant as it would change the affective component of their attitude.
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