Answer:
Ensure that communications with local media take place in the area's native language.
Explanation:
Globalization can be defined as the strategic process which involves the integration of various markets across the world to form a large global marketplace. Basically, globalization makes it possible for various multinational enterprise (MNE) to produce goods and services that is used by consumers across the world.
A multinational enterprise (MNE) can be defined as any business firm that engages in the production of goods and services in two or more countries.
Generally, a multinational enterprise (MNE) has subsidiaries in other countries and as such derives a high amount of revenue outside its home country by providing goods and services that meets the need of customers through the use of advanced technology.
Some examples of a multinational enterprise (MNE) are Amazon, BNP Paribas, Alcatel-Lucent, Apple, Chevron, Casio, Disney, etc.
Hence, global businesses that have extended their public relations strategies worldwide should ensure that communications with local media take place in the area's native language. For example, a multinational enterprise that has a branch in Shanghai, China must ensure that its communication and PR strategies are done in Chinese language in order to appeal to the senses of the locals. This would go a long way to foster the relationship between the organization and the people living in Shanghai and consequently boosting the brand's image and acceptance of its goods and services.
