Explore Westonci.ca, the premier Q&A site that helps you find precise answers to your questions, no matter the topic. Explore our Q&A platform to find in-depth answers from a wide range of experts in different fields. Explore comprehensive solutions to your questions from knowledgeable professionals across various fields on our platform.

The Trainstar Company is a sportswear equipment manufacturer that is planning to release a new line of energy drinks called Revitalizer.In the ad for the energy drink the company showed different people going for a morning jog,working out in a gym,jazzercising,and doing aerobics.At the end of the ad,there are clips of these people stopping their activity,drinking Revitalizer,becoming visibly re-energized after drinking,and then continuing their exercises.Which of the following kind of advertising styles did the Trainstar Company use for the Revitalizer ad?
A) scientific advertising
B) technical expertise
C) personality symbol
D) testimonial evidence
E) lifestyle


Sagot :

Answer:

Option E: Lifestyle

Explanation:

Lifestyles

This is simply defined as methods or definite patterns of consumption showing forth /reflecting a person's choices of how one spends time and money.

Psychographics

This is the use of psychological, sociological and anthropological factors to show or discovered market segments. It answer the "why" they buy question. The four types of psychographic analysis includes lifestyle profile, product-specific profile, general lifestyle segmentation and product-specific segmentation.

Also, the six attributes that psychographics/lifestyle studies includes attitudes, values, activities and interests, demographics, media patterns and usage rates.