Answer:
Symbolic performance
Explanation:
The three types of performance of a product are:
1. Instrumental performance
2. Symbolic performance
3. Affective performance of a product
Instrumental performance
This simply talks about the physical functioning of the product.
Symbolic performance
This also is refered to as the aesthetic or image-enhancement performance of a product. it aim to enhance the consumers self-concept in the desired way. An example: earpods were symbolic of innovation but now even grandparents have them, therefore they don't enhance self-concept.
Affective performance
This is the emotional response that an individual derives or get when they own or are using a particular product or outlet.
