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A _____ is a systematic, critical, and unbiased review and appraisal of the basic objectives and policies of the marketing function and of the organization, methods, procedures, and people employed to implement the policies.

Sagot :

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Answer:

Marketing audit

Explanation:

Marketing audit is defined as a thorough review of a company's marketing plan, strategies, objectives, and various activities being carried out to identify areas of improvement.

Audit can be conducted in 4 focus areas: pricing strategy, distribution strategy, product strategy, and promotional strategy.

Marketing audit is needed to make the marketing process of a business more efficient.

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