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In Mexico, Walmart has built stores with wider aisles than in U.S. stores. Walmart made this adjustment because in Mexico families have the habit of shopping together such that one family might bring six people to Walmart to shop. This example shows that _______.

Sagot :

Answer: segmentation helps Walmart decision makers align with local customs

Explanation:

Market segmentation is the division of a broad consumer market, into sub-groups of consumers which are called the segments since the needs of customers are different.

Since Walmart has built stores with wider aisles than in U.S. stores because in Mexico families have the habit of shopping together, it shows that segmentation helps Walmart decision makers align with local customs.

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