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Using marketing to promote the idea that a company is more socially responsible than it actually is can be described as ______.

Sagot :

adioabiola

Answer:

Greenwashing

Explanation:

Greenwashing is the process of using marketing to promote the idea that a company is more socially responsible than it actually is. It is the process of passing a false impression or providing false information about how a company's products are more environmentally sound.

Greenwashing can also be called green sheen. It is used to deceive consumers into believing that a company's products are environmentally friendly by providing misleading information about the product.

Greenwashing is considered an unsubstantiated claim to deceive consumers into believing that a company's products are environmentally friendly.

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