Welcome to Westonci.ca, your ultimate destination for finding answers to a wide range of questions from experts. Join our Q&A platform and get accurate answers to all your questions from professionals across multiple disciplines. Get detailed and accurate answers to your questions from a dedicated community of experts on our Q&A platform.

Using marketing to promote the idea that a company is more socially responsible than it actually is can be described as ______.

Sagot :

Answer:

Greenwashing

Explanation:

Greenwashing is the process of using marketing to promote the idea that a company is more socially responsible than it actually is. It is the process of passing a false impression or providing false information about how a company's products are more environmentally sound.

Greenwashing can also be called green sheen. It is used to deceive consumers into believing that a company's products are environmentally friendly by providing misleading information about the product.

Greenwashing is considered an unsubstantiated claim to deceive consumers into believing that a company's products are environmentally friendly.