Answered

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Mark is hired as part of a diversity initiative at his company. He fluently speaks the same language as a quickly growing percentage of the people the company services. However, when decisions are being made regarding these customers, Mark is never included or even asked for input. His coworkers do not make any efforts to reach out to him. As a result, Mark does not feel like he is really part of the organization, they just value his ability to speak a different language. What is this an example of

Sagot :

ayfat23

Answer:

differentiation

Explanation:

From the question we are informed about Mark who was hired as part of a diversity initiative at his company. He fluently speaks the same language as a quickly growing percentage of the people the company services. However, when decisions are being made regarding these customers, Mark is never included or even asked for input. His coworkers do not make any efforts to reach out to him. As a result, Mark does not feel like he is really part of the organization, they just value his ability to speak a different language. This case, this an example of differentiation. Differentiation in business can be regarded as the principle of setting one's company apart from other competors or individual from others using specific elements, these elements could be distribution network , it could be price, expertise and others.

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