Answer:
Executive summary.
Explanation:
A business plan can be defined as a formally written document that comprises of the financial and operational objectives (plans) of a business firm.
Basically, a business plan is a roadmap or guide that outline the goals of a business, methods on how to achieve those goals, and the timeframe required to achieve those goals.
A business plan should be written in such a way that it comprises of all the important informations that an investor looks out for, in order to convince him or her to invest money in the business. Thus, the main section (contents) of a business plan include the following;
I. Title page.
II. Market analysis and competition.
III. Industry overview.
IV. Operating plan.
V. Sales and marketing plan.
VI. Financial plan.
VII. Management plan.
VIII. Appendices and exhibits.
IX. Executive summary.
The executive summary section of a business plan talks about a business’s core products and services, and their features and benefits to the consumers. Thus, the executive summary is the most important section of a business plan because it provides a concise summary of the business and it's the first section to be seen by an investor.
