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Scenario: TeleToys Inc. TeleToys Inc., a U.S.-based company, recently opened eighteen new toy stores in Brazil, acquired a women's clothing company in Canada, and closed its men's clothing line in Australia. The company has a structure that organizes its global operations into geographic regions.1) Which of the following strategies should TeleToys follow if it wants buyers to perceive its products as unique?A) retrenchment strategy
B) global strategy
C) differentiation strategy
D) low-cost leadership strategy2) Which of the following features is TeleToys least likely to use in order to create a perception of having unique products?A) brand image
B) reputation for quality
C) product design
D) low cost3) TeleToys' organizational structure can best be referred to as a(n) ________ structure.A) international division
B) global product
C) global matrix
D) international area

Sagot :

Answer: 1. Differentiation strategy

2. Low cost

3. International area

Explanation:

1. Differentiation strategy

The strategy that TeleToys should follow if it wants buyers to perceive its products as unique is differentiation strategy. This will help in distinguishing the product from others and make it standout and have a competitive edge over others.

2. Low cost

The feature that TeleToys is least likely to use in order to create a perception of having unique products is low cost.

It should be noted that the brand image, reputation for quality and product design will give the product and edge and make it unique.

3. International area

TeleToys' organizational structure can best be referred to as an international area structure since the activities of the multinationals are organised around specific areas.

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