Answered

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Some consumer electronic products such as plasma TVs, DVD players and digital cameras, are introduced at very high prices but over time, their prices start falling (beyond what could be attributed to falling costs as companies take advantage of economies of scale and cheaper technologies). Which of the following is the best explanation for this observation?
A. More firms are likely to enter the consumer electronic market over time, forcing market prices down.
B. Early adopters of these new products typically have a higher demand and higher income compared to those who are willing to wait.
C. Early adopters are more quality conscious and are willing to pay higher prices for the initial production of these goods.
D. After satisfying the demand for early adopters, firms lower price to attract the more price sensitive consumers.

Sagot :

Answer: D. After satisfying the demand for early adopters, firms lower price to attract the more price sensitive consumers.

Explanation:

Based on the scenario given in the question, the reason for the fall in price over time is that after satisfying the demand for early adopters, firms lower price to attract the more price sensitive consumers.

The early adopters are the individuals who use the product before other people starts using it. In this case, once the early adopters have been satisfied, other people will want to buy the product and the price has to be lowered so that such people can afford it.

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