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Priceline and Expedia are two online travel companies. Both are known to utilize ___________ of services such as airline flights and hotel stays to entice customers to purchase both at the same time, for a more reasonable price than what they would pay separately for each of these services. Multiple Choice last-minute fanning trade marking bundling branding

Sagot :

Martebi

Answer:

Bundling

Explanation:

Bundling

This is simply regarded as a form pricing strategy. It is used by managers to give or offer several products or services as one package (termed a "bundle"). This is very important as it is useful if your customers' demand is very heterogeneous. Know that price discrimination is infeasible here.

Types of bundling

1. Simply bundling

2. Mixed bundling.

Managers of organizations, businesses or firms do use ths bundling method as it can;

1. It can increase the sellers profit if customers have varied tastes.

2. It is a said to find means to emulate perfect price discrimination when perfect price discrimination is not possible or it is not legal to charge multiple prices for the same product

bundling work best ehen there is big variance in consumers' price sensitivity of demand and when market conditions make it hard to price discriminate.

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