Answer:
Marketing management is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. ... The marketing management process is based on the idea of exchange. It is also allows businesses to maintain long-lasting and ever-present relationships with their audience. It is not a one-time fix, it is an ongoing strategy that helps businesses flourish. It engages the heart of any successful business – this is especially true for SMBs. It helps to stand competent in highly thriving competition in the market. This helps also helps to develop strategies to improve profits and reduce the cost of products. Marketing management has become the major source of exchange and transfer of goods.
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