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Sagot :
The kind of motivation at play based on the consumer’s behavior in the given scenario is irrational motive
There are two kinds of motives in consumer behavior which includes:
- Rational motives: This has to do with making a purchasing decision based on the best decision available that would give maximum satisfaction.
- Irrational (emotional) motive has to do with those decisions that a consumer makes based on how he feels about a particular product, without considering utility (satisfaction)
Based on the given scenario, we are told that Lila is going to purchase a couch and she goes to the store to get one. When she gets there, she notes a comfortable cushion, but makes the decision to get a less comfortable for "reasons she cannot explain". This is an example of Irrational (emotional) motive
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https://brainly.com/question/14765486
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