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harvard business school professor michael porter defines strategic positioning as

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Michael Porter defined strategic positioning as a way of doing something different from your rivals or doing the same thing but using a different method in order to achieve comparative advantage.

According to Porter, your strategy should incorporate all the key business operations and processes of your business in such a way that rivals in your field would find it difficult to imitate.

Strategic positioning tells the the choices about the value which a business would create and how it is different from that of rivals.

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