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Answer:
Transactional marketing is a strategy that aims to increase efficiency and volume of point-of-sale transactions. ... For example, a business may promote a product by using discounts and coupons; buy one, get one (BOGO) promotions; cash-back offers; mail-in rebates; and in-store or online sales.
Transactional marketing is a strategy that aims to increase efficiency and volume of point-of-sale transactions. ..
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