In the market research process, the two key elements to define the problem are: Identify possible marketing actions and establish the research objectives
Market research is a technique that is used to collect data on any aspect that you want to know and then be able to interpret it and in the end, make use of it for correct decision-making.
When we have a product on the market and we want to investigate it, we must establish a research objective to direct all our actions to achieve that objective as shown in the following example:
If we have a product and we see problems in its sale, the most appropriate thing would be to carry out a market investigation in which we can identify the origin of the problem (why my product is not sold - objective)
After doing the research we will find variables that will tell us why my product is not being sold, for example:
Once we know what the problem is, we must establish marketing actions to solve the problem of the few sales of my product. For example:
According to the above, the two key elements of market research are Identifying possible marketing actions and establishing the research objectives
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