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________ is another term for a defensive strategy.

Sagot :

ayfat23

Another term that can be used for Defensive strategy is retrenchment strategy.

  • Defensive strategy can be regarded as marketing tool which is been used by companies in  retaining valuable customers that can be easily loose to their competitors.
  • Competitors can be regarded as  other firms that are present in the same market selling almost similar products
  • This strategy is been utilized by  companies in market leadership positions in defending market share from attacks by challengers;
  • Some if the defence strategies are;

counter-offensive defence

contraction defence

position defence

mobile defence

flanking defence

pre-emptive defence

Therefore, defensive strategy can be explained as marketing tool that is been utilized by management in defending  their business from potential competitors.

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