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Preventative care refers to care taken to prevent future diseases rather than to treat
current ones. Compared to emergency room care, preventative care is rarely urgent,
and benefits can be difficult to measure-if you had the flu vaccine this year but did
not catch the flu, it is difficult for an individual to tell if that was because of the shot
or assiduous hand washing. Given this description, we would expect the price of
preventative care to be relatively price elastic compared to emergency room
care.
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