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which testing is commonly used in digital environments to assess consumer response to different advertising strategies, executions, or media plans.

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When analysing consumer response towards the introduction of a new product, organization often perform user-acceptance testing

  • The need to monitor the consumer behavior and response to a company's product and strategy implementation is of utmost importance in ensuring consumer satisfaction.

  • Hence, when new products or strategies are rolled out, it is necessary to gather information about how consumers feel about the new implementation.

  • User acceptance testing helps gather information about response of consumers including challenges and possible improvement.

Therefore, user acceptance testing helps analyse consumer's feeling and satisfaction towards the introduction of a new product or service.

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