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Sagot :
When analysing consumer response towards the introduction of a new product, organization often perform user-acceptance testing
- The need to monitor the consumer behavior and response to a company's product and strategy implementation is of utmost importance in ensuring consumer satisfaction.
- Hence, when new products or strategies are rolled out, it is necessary to gather information about how consumers feel about the new implementation.
- User acceptance testing helps gather information about response of consumers including challenges and possible improvement.
Therefore, user acceptance testing helps analyse consumer's feeling and satisfaction towards the introduction of a new product or service.
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