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what are the two broad product categories, related to the type of user, that are widely used in marketing?

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ogorwyne

There are two broad product categories that are related to type of user these two broad types of product categories have been listed below:

  • Consumer  products
  • Business Products

Consumer Products:

In marketing, the consumer products are those products that are already in their final forms and are are available for purchase and consumption by individuals and house holds.

Business products:

Business products are those products that are bought by firms and companies for their own use.

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