what recognizes the potential for valuable innovations to be launched from lower organizational levels and diverse locations, including merging markets?

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06-10-2021
Business

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what recognizes the potential for valuable innovations to be launched from lower organizational levels and diverse locations, including merging markets?

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Baraq Baraq · Answer 1 · 2021-10-11T07:11:31-04:00

what recognizes the potential for valuable innovations to be launched from lower organizational levels and diverse locations, including merging markets, is known as:

"Reverse Innovation."

This is because reverse innovation is a type of innovation in which the product is originally innovated for poor neighborhoods such as developing regions, then repackaged in a way that is then sold to the rich neighborhoods such as developed regions.

Reverse innovation is a term originally coined by Vijay Govindarajan and Chris Trimble.

They claimed that reverse innovation is a kind of bottom-up innovation strategy whereby the products designed for poor areas are then redefined and sold to the rich areas.

Hence, in this case, it is concluded that the correct answer is "Reverse Innovations."

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