Explanation:
I recently received a triggered email that pertained to an incomplete transaction on a product that I viewed on an e-commerce website. It was the firm's way of re-engaging my interest in pursuing the transaction.
I did not open the email immediately because it was not as important or relevant to me at that given moment—I was no longer interested in purchasing the item upon the receipt of the message. Looking at it now, I do not think that the email is as effective due to its vague subject line. The body of the message also does not include any specific details on the product—I had to click the link provided in the email to find out about that particular product. I view this as a waste of time. The body of the email also contained too much negative space. The firm could have included its current product offerings and promotions.
If I were in charge of emails, I would improve it by including a clear subject line that details the message's content. Additionally, rather than providing a link to the abandoned cart or product, I will provide the necessary details for the readers to make their time of opening their emails worthwhile. More importantly, it is essential to customize or tailor the content according to the reader's preferences or needs.
