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How did Everest & Jennings lose their grip on
the wheel industry

Sagot :

Martebi

Everest & Jennings lose their grip on

the wheel industry due to corruption and arrogance.

Herbert Everest and Harry Jennings established the most successful company in wheelchair history for 50 years then but due to its corrupt dealings, the company fell from grace to grass.

  • E&J's company experience success in their first innovation. In 1968, the company expanded international and engaged in buy-out campaign, thereby controlling 90-percent of the wheelchair market in the U.S., and fully dominating Canada, Mexico, England etc.

E&J's had unique business growth and market share, but it did not practiced innovation or improvement within its product line, with wheelchairs in the 1970s and they started to mimick others.

E&J monopolized the wheelchair market, and they gave charge as they wished. It was very expensive. By 1973, they had no regard for business ethics or consumers' needs.

The U.S. Justice Department, in 1977, filed an antitrust suit against E&J. The charge against them was "monopolizing and trying to monopolize the manufacture and sale of wheelchairs," .

The lawsuit and consumer discontentment in the early 1980s brought a sharp increase in competition for E&J. Quickie brand took over the market and E&J company crumbled.

Learn more from

https://brainly.com/question/18270323

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