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Joseph owns a small business in his hometown, he but would like to expand his
customer base and attract new customers in surrounding towns and cities. Which of
the following promotional tools should Joseph use and why?
O Internet marketing because he can deliver promotional messages to customers.
O Direct mail because he can easily send ads in the mail to prospective customers to expand
sales beyond his hometown and interest new customers.
O Sales promotion because he can use discounts to sell items.
O Advertising because he can have commercials on all the local TV or radio stations to attract
new customers.
